If the number of famous faces donning sustainable sneakers is any indication, it looks like slow fashion has really hit its stride. Everyone from Hollywood A-listers such as Mila Kunis, Olivia Munn and Isla Fisher to talk show icon Oprah have been embracing stylish, planet-friendly sneakers.
As part of our values at Fullup., we hope to do our part to ensure slow fashion is not just a fad but rather a lasting lifestyle among consumers by celebrating eco-conscious design at every opportunity. When influential celebrities and athletes put sustainable design into the spotlight, it encourages mindful consumption and cleaner, healthier manufacturing processes.
So which famous faces have helped bring sustainable footwear into the mainstream? Here are a few of slow fashion’s most influential fans:
Both Kate Middleton (the Duchess of Cambridge) and Meghan Markle (or more formally, the Duchess of Sussex) have been spotted donning VEJA sneakers several times over the years. After Markle wore a pair of black-and-white VEJA Esplars to an event in Sydney with Prince Harry in 2018, demand for the shoes skyrocketed. While not entirely vegan (the brand uses vegetable-tanned leather in some models), we commend the Parisian footwear brand’s commitment to using ethically sourced wild rubber and recycled plastic bottles.
Leonardo DiCaprio has long been one of Hollywood’s most vocal climate activists. So it was no surprise that the Don’t Look Up star invested in Allbirds in 2018. Made with ethically sourced merino wool, eucalyptus tree fibers, and recycled plastic shoelaces, the certified B Corp footwear brand is also a favorite among Ashton Kutcher, Ben Affleck, Barack Obama, and Google co-founder Larry Page.
As the designer behind her eponymous UK fashion house, Stella McCartney knows a thing or two about sustainable fashion. In 2018, the luxury label launched its first sustainable sneaker, a smart shoe with a detachable sole that used clips instead of glue to attach to the upper. Since then, McCartney has worked to produce other high-end, eco-friendly shoes, like a recent vegan Reclypse sneakers that features a material made from recycled fishing nets.
As the undisputed titan of US daytime television, Oprah has long been a champion of innovative footwear company soleRebels. Founded by Ethiopian designer Bethlehem Tilahun Alemu, this sustainable shoe brand uses recycled truck tires and organic cotton to make its leather-free footwear. It not only boasts the world’s first hand-made running shoes, but also a wide range of colorful, artisan crafted slip-ons.
At Fullup., we are thrilled to see so many influential people wearing eco-conscious shoes with pride as it helps to turn the tide in the industry. We respect the eco-conscious innovations that came before us. But the footwear industry as a whole still has work to do.