Rubber slip-on to style icon: The story of the sneaker spans centuries

Take a walk down memory lane to learn how the humble sneaker evolved from rudimentary rubber slip-ons to sportswear, wardrobe staples and luxury fashion icon.
Why Fullup. designed a sneaker from the bottom up

Get the sole right, and everything else will follow. That’s why we developed our patented FullupLite 360 soles to be flexible, durable and more sustainable than conventional choices.